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FTUIY Episode #138: Brian Gorman

Brian Gorman
Brian Gorman

In the realm of personal and professional transformation, Brian Gorman stands out as a true unicorn. As a pioneering change management expert and Maverick Coach, Brian's journey embodies the spirit of challenging norms, embracing authenticity, and guiding others through their own transformative experiences.


Unicorn Characteristics


  • Courage to Challenge: From protesting racist mascots to advocating for LGBTQ+ rights during the AIDS crisis, Brian has consistently stood up for what's right.

  • Innovative Thinking: Developed a unique approach to change management by integrating storytelling and neuroscience.

  • Holistic Perspective: Recognizes the interconnectedness of personal and professional transformation.

  • Empathetic Leadership: Uses his own experiences to guide others through their hero's journey.


Key Unicorn Transformations


  • Activist to Coach: Transitioned from frontline activism to empowering individuals and organizations through coaching.

  • Integrating Science and Story: Blended neuroscience with the power of narrative to create more effective change strategies.

  • Personal to Universal: Translated personal experiences of change into a universal framework for transformation.


Unicorn Lessons


  • Embrace Your Hero's Journey: Recognize that every challenge is an opportunity for growth and self-discovery.

  • Lead with Authenticity: Stay true to your values, even when facing adversity.

  • Harness the Power of Story: Use storytelling to rewire your brain and create lasting change.

  • Prepare, Don't Just Plan: Focus on holistic preparation for change, not just strategic planning.

  • Listen to Your Whole Self: Tap into the wisdom of your heart and gut, not just your head.


Brian Gorman's story reminds us that true transformation often requires us to challenge the status quo, both within ourselves and in society. His work as a Maverick Coach exemplifies the unicorn spirit of innovation, courage, and holistic growth.


Through his teachings, Brian empowers individuals and organizations to navigate change with confidence, rewrite their stories, and unlock their full potential. His journey from activist to change management expert showcases the power of evolving while staying true to one's core values.


Brian's approach to change management, blending storytelling, neuroscience, and personal experience, offers a roadmap for anyone seeking to become the hero of their own story and make a lasting impact in their personal and professional lives.


Tune in to the full episode and unlock your own potential for healing and transformation!


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